Yes it is and the typical purpose of satire is to ridicule which this does well. The last narrative panel in the strip is what ruins the joke and ruins the effect.
I'll give you that, I'd personally have rather seen the "priceless" tag used.
I've stayed away from touch screen gaming of any sort, myself. I get freaked out by smudges on my regular monitors easily enough as is, haha. If things go well enough for me next month, I'll be getting a Droid, which will be my first touch-screen "thing".